Hey there. I'm Jeff —
and I help great firms
find better clients.
After a long career in sales and direct response marketing, I've spent the last several years doing one thing: helping established B2B consulting and agency founders stop attracting the wrong tier of client — and start landing the ones they actually built their firm to serve.
I've worked with 200+ founders to help them tell their company's story. What I kept finding was that the story wasn't the problem. The audience was. The best firms I worked with had compelling offers, talented teams, and real results — but their messaging was aimed at a version of the market they'd already outgrown.
That's the problem Upmarket Authority was built to solve.
I've been in the room on
both sides of the table.
I started in sales — not consulting about it, actually doing it. Cold calls, discovery calls, closing calls, the whole thing. I liked it. I liked the puzzle of figuring out what a person actually needed versus what they said they needed, and I liked the challenge of building something repeatable out of what felt like chaos.
Over time, I moved into fractional sales leadership: stepping into firms as an outsider, diagnosing why the pipeline wasn't converting, and building the process, the team, and the messaging that let the founder finally step back from the day-to-day of selling.
"Most founders get frustrated that they get stuck doing sales calls. I found the opposite — I liked talking to people and helping them find the right solution far more than I liked building out processes and managing a team."
What I kept seeing, across every engagement, was the same pattern: the founders who were stuck weren't stuck because of their offer or their team. They were stuck because their messaging was still speaking to the buyer who got them to $500K — not the buyer who would take them to $2M.
That's a messaging problem. And it's a solvable one.
Three things. Done well.
In the right order.
Fractional Sales Leadership
I step into established firms as a part-time sales leader — diagnosing the pipeline, building the process, and training the team. The goal is always the same: get the founder out of the day-to-day of selling without losing what made the firm worth buying from in the first place.
Sales Process Consulting
For firms that have a team but a broken or inconsistent process, I come in and rebuild it from the ground up — from ICP definition through to close. Lean, efficient, and built to run without the founder in every deal.
Upmarket Authority
For founders who are ready to move upmarket — to attract a higher tier of client, command higher fees, and stop competing on price — this is the system I built specifically for that transition. ICP repositioning, messaging overhaul, and a weekly content harvesting process that puts the right words in front of the right buyers.
A few things worth knowing
if we're going to work together.
I'm a coffee person. Light roast, cold brew — I've been known to go out of my way for a good cup and I have no apologies about it.
I love coaching entrepreneurs on how to tell better stories about their companies. It's the part of the work that never gets old — watching someone realize that the thing they've been underselling is actually the most interesting thing about them.
I work with a small number of clients at a time, on purpose. The ICP repositioning and weekly content harvesting require real access to the founder — not a questionnaire and a Slack channel. If we work together, you'll actually hear from me.
Send a picture of your dog and I'll bump you to the top of the list.
If this sounds like
the right conversation,
let's have it.
The application takes 5 minutes. If it's a fit, you'll hear from me personally within 1–2 business days.